Haarlem, Netherlands — est. 2025
Okay Labs is a research studio at the intersection of climate, ecology, and the human systems trying to catch up. We cultivate insight, narrative, and (yes, actually) plants.
A draft on the desk. Worms working in the garden.
Okay Labs produces research, strategy, writing, and small-batch agricultural outputs — closing loops rather than opening them.
Someone needs to understand this quickly. Landscape analysis, desk research, service design, and synthesis across complex systems — food, agriculture, circular economy, climate policy, and AI. Available for project engagements.
Problem-framing, prioritization, and solution development for teams. For organizations that need to move from uncertainty to action.
White papers, blog posts, social media, and AI workflows for research and content. Climate writing and narrative nonfiction for publications. Critical writing for editors who want a perspective that doesn't flatten.
The bins are running, the plants are propagating, the loop is closing. Worm castings, BSF frass, and permaculture starts — small-batch outputs from a circular micro-agriculture operation in Haarlem.
See products →Small-batch outputs from a circular micro-agriculture operation in development. Each product closes a loop — waste becomes input, input becomes growth. Join a waitlist to hear first when we're ready.
Vermicompost and aerated worm tea produced from organic waste. A living soil amendment for urban gardens, container growing, and allotments. No synthetics, no shortcuts.
Coming soonBlack soldier fly larvae convert food waste into EU-approved frass fertiliser and high-protein biomass. A waste-to-resource cycle for growers and small producers.
Coming SoonComfrey, yarrow, Elaeagnus, native pollinators, and seasonal heritage starts — propagated from a garden that practices what it writes about. For Haarlem and the Randstad.
Coming SoonOkay Labs is the home for my practice as a design researcher, strategist, and nascent farmer based in Haarlem-Noord. Originally from the American Midwest, I'm now rooted in the Soendabuurt with two dogs, a container garden, and a deep interest in what circular systems can do at the household scale.
I've learned that people and plants will both tell you what they need and what they know about the solution, if you're trustworthy. Designers of any kind need to be humble facilitators, fierce allies, and respectful storytellers. Software, content, and vegetation can all be short-lived. Relationships and ways of working are lasting.
Get in touchPlants will tell you what they need. So will people, and organizations, and systems — if you know how to observe.
Available for writing commissions, research projects, editorial collaborations, and conversations about circular agriculture. Based in Haarlem; working internationally.
Languages: English (native), Dutch (seedling).